Following the COVID19 era, ActivePure needed to shift away from a clinical, science-led identity associated with hospitals and sterility, towards a warmer, more playful visual language that felt relevant to Kiwis and the younger generation.

Backed by NASA-derived technology and inducted into the Space Technology Hall of Fame, the brand had a powerful innovation story that needed to be communicated in a more engaging and accessible way.

I helped shape the client pitch through warm, imaginative art direction, then rolled the new identity out across a wider suite of brand assets.